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What are Relationships

Relationships in Accelerate: An Overview and Key Features

Tom White avatar
Written by Tom White
Updated over 7 months ago

What are Relationships

A relationship is a central location that stores all data about specific customers including: contact and account information, sales opportunities, service cases, and marketing campaigns.

With data in one central location, you have a complete picture of customers and prospects that can be shared and analysed by teams across your company in real time.


Legal Form Type

Within Accelerate, a Relationship is defined by its Legal Form Type, this is essentially the type of customer they are. Below is a list of the available Legal Form Types within Accelerate:

Legal Form Type

Description

LLP

A business which combines the organisational flexibility and tax status of a partnership while providing limited liability for its members

Limited Company

A company that exists and operates independently to the owners of the business, and it can enter into contracts under its own name

PLC

A company which has shares that can be purchased by the public and which has allotted share capital with a nominal value of at least £50,000

Micro Enterprise

Limited companies with fewer than 10 employees and a turnover of less than £2m per year

Partnership 4+

A partnership where there are more than 4 partners

Partnership <4

A partnership with fewer than 4 partners

Private Individual

An individual who’s business with your organisation isn’t associated with a business

Registered Charity

An organisation established and operated for charitable purposes, and must devote its resources to charitable activities

Sole Trader

A business that is operated by an individual who is self-employed

Note: When selecting the Legal Form Type, Accelerate will dynamically change the fields available for each type

When creating Relationship records within Accelerate, the information stored under each Legal Form Type will differ, for example, any business Relationships will not hold a contact number or email address on the Relationship but instead you can create a Contact on the Relationship, whereas a Private Individual will store the contact number and email address on the Relationship.

When creating a business Relationship within Accelerate, there is a direct integration with Companies House available, which allows users to search for a company by Name or Registered number. This will then populate address and some director information on the Relationship record.


Relationship Articles

Once a Relationship Record has been created, there are many options available for a User to add data onto a record.

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